Today we are taking a closer look at how WWE converted their sales and marketing strategies by better list building.
List Building is #2 of the 4 pillars of marketing.
The four pillars of marketing are
1. TRAFFIC 2. LIST BUILDING 3. CONVERSION 4. SALES

World Wrestling Entertainment changed their business model to a more data specific subscription building model to communicate better with their fans.

Life, truth, business & marketing
Half troublemaker. Half trouble creator.

Leslie Michael Jr is the Author of “Built To Rank.” with Earl Flormata of Mind Of A Marketer